So you’re in the junk removal business and need some customers. What should you do? Who is your customer? Better yet, who is not your customer?
When trying to figure out how to drive new business to your junk removal company there a are a few things you can do to give you some focus.
The first thing is to identify who it is exactly that you are trying to get. Whose attention are you wanting? What do they look like from a business point of view? Knowing this will give you much needed insight to build your advertising. Not knowing this is a waste of your time and business capital. To figure this out make a list of all the characteristics of your ideal customer?
So for example, someone needing junk removal in Houston would probably have some junk lying around their house that for some reason they cannot get rid of themselves. So they are tired of looking at this eyesore and want it gone. So they go online and search ‘junk removal Houston‘ and start price shopping for a junk removal company to come rid them of this burden.
So from this we can see that their junk is a pain point. A pleasure is that they have a cleaner home. So by using push and pull in our advertising we can create a strong message. For example you could headline “Tired of Looking at Junk?” and then follow with pleasure “Let us make it disappear fast!” And just continue doing this push away the pain, pull towards the pleasure type of writing. For example “Come see how our results far exceed our price!” Getting results is a positive whereas price is a negative.
The next thing you need is a place to advertise. The best place is one that you can target the customer that you have identified will buy your junk removal service. After you figure out a budget find places that will let you advertise using keywords like Google, Facebook, or Craigslist.